Lesson List

Understanding Real Estate
Summary and Objectives: 1. Introduction to real estate globally 2. Types of real estate 3. The Reality of selling real estate 4. Why you must learn how to sell real estate

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Part 116:15

The Foundations of Selling Consistently
Summary and Objectives: 1. The Foundational elements of selling consistently. 2. Types of Limiting beliefs within the real estate sector 3. Types of Mindset needed to sell real estate consistently

The body of knowledge required to succeed in real estate
Summary and Objectives: 1. Key Elements of knowledge need to sell real estate 2. General Knowledge 3. Knowledge of real estate 4. Knowledge of digital dominance 5. Knowledge of basic property law

Effective marketing for consistent quality leads
Summary and Objective: 1. The 10 elements of effective marketing in real estate 2. Formula for effective real estate marketing 3. Top rules for effective real estate marketing 4. The I.E formula for consistent sales 5. Marketing activities for effective lead generation 6. The wrong way to market real estate

The pathway to sales and building clients loyalty
Summary and Objective: 1. The five levels of making a sale 2. Types of lead categorization for effective qualification 3. Tips on qualifying clients 4. The loyalty pyramid

Touch Points
Summary and Objective: 1. Understanding touch points 2. Use of demography and psychography to be able to close 3. Why some sales people struggle 4. The 11 touch points that make deals close faster

How to consistently generate quality leads
Summary and Objectives: 1. 8 sure ways to get leads 2. Offline and Online 3. 20 sources and strategies of generating leads online

Branding and public relations
Summary and objectives: 1. Understanding the role of branding and public relations in building a successful rela estate career 2. What is branding and public relations 3. A case study of branding through the eyes of global brand 4. How to build a trusted, sustainable and successful real estate brand 5. The 7 Cs

Social media tools and setup for consistent sales
Summary and Objectives: 1. 3 tools used by top selling realtors to dominate and sell real estate consistently 2. The 6 Cs and 1 A for building social media for result5 types of post every realtor must make consistently 3. Platforms and Apps, google, youtube, instagram etc

Closing
Summary and Objectives: 1. The real estate sales process 2. Factors that determine a successful closing 3. The 90/10 rule of closing 4. Psychological triggers of closing 5. A - Z of closing

Follow Up
Summary and Objectives: 1. The realities of follow up 2. Types of follow up 3. Principles of follow up 4. Indirect follow up

Inspection
Summary and Objectives: 1. What is inspection 2. What to do before an inspection 3. What to do during an inspection 4. What to do after an inspection

Objections and how to handle them
Summary and Objectives: 1. The formula for dealing with objections 2. The 20 types of objections 3. Objections in general

Sales calls
Summary and Objectives: 1. 3 important types of sales calls 2. Cold calls 3. Warm calls 4. The structure for making sales call the right way

Videos
Summary and Objectives: 1. How to create videos that can help you close deals 2. Video as a major tool to create trust 3. Strategies that can help you to create the right video

How to sell to Africans in diaspora
Summary and Objectives: 1.

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